DR. BRONNER’S (STUDENT WORK)
Life is unexpectedly messy. Whether your dog has smeared his poop everywhere or your baby decides to be an artist, shit happens. And when shit happens, soap happens.
Print.
OOH.
Pre-roll :60 and :15. As viewers search for their favorite movie scenes, we’ll show how Dr. Bronner's can help clean their favorite movie messes.
Social. We’ll ask Twitter users to share their messy photos, and in return, we’ll share the right soap for the job.
Ikea takeover. We’ll create a display with all the messes that will inevitably happen.
